Sunday, December 26, 2010

Las Reynas Bakery Breaks Their Previous Longest "Rosca De Tres Reyes" Record In Wisconsin

Photos: Reyna Morales

Last record acknowledged was in 2008 with 245 feet long has turned into a Morales-Villegas baking tradition in the state.

By H. Nelson Goodson
December 26, 2010

Milwaukee - On Sunday, another "Rosca de Tres Reyes" (The Kings Mexican Coffee cake) record breaking was set by the Reynas Bakery on 1238 S. Cesar E. Chavez Dr. Reynas Bakery provided La Rosca for the Hispanic community and parishioners of St. Adalbert Catholic Church. Alfonso Morales, owner of Las Reynas Bakery confirmed, this year the bakery broke its own record by baking a 255 feet long Rosca, defeating their previous record of 245 feet in 2008. In 2007, they baked a 227 feet Rosca.
The bakery has been operating for the last five years by both Alfonso Morales and Yolanda Villegas family in Milwaukee's predominately Hispanic district on S. Cesar E. Chavez Dr. Buisness District Bid.
The Rosca was provided free of charge to the community by the Morales-Villegas family in appreciation to customers and community for making their bakery a successful business and to promote the traditional family Mexican Rosca in the midwest city during the holiday's, according to Alfonso.
Alfonso said, the Rosca give away attracted a full house at St. Adalbert Church, 1923 W. Becher St. basement and music was provided by D.J. Catalan Sonido.
Reyna Morales, which the bakery carries its name from said, the community event helps promote the start of the continuous baking of La Rosca for customers to help celebrate the holiday's. La Rosca is baked by orders or customers could pick up one freshly baked from Reynas Bakery between December 27 to January 12th, Reyna says.
Alfonso has the inspiration to someday get enough sponsors to help provide resources to bake a world record breaking Rosca and provide it at no cost to the Milwaukee community at Miller Park, which has a capacity of 43,000.  
La Rosca is a ring shaped bread with small dolls baked inside which represents baby Jesus. Who ever gets a doll, the person then gets to sponsor a Rosca party.
La Rosca is baked to celebrate the holidays. As a tradition numerous families wait until January 6, the day of the Three Magicians Kings "El Día de los Tres Reyes Magos" to open their holiday and Christmas gifts.

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